When you mention the word “risk,” most people immediately think of money. Starting a new business requires risk. Growing your existing business takes risk. But there’s another kind of risk and it’s emotional. It’s also one of the best ways to grow.

You can grow any business if you are prepared to risk the emotions of rejection. Too many people get locked into a mindset of financial risk and if they don’t have the money, or can’t raise it – it’s game over for them.  But with just a little bit of initiative, some creativity, and the willingness to risk your emotional well being, you can grow just about anything.

Single and want to find a new partner? It won’t come from money, you need to risk rejection.Have an idea but too scared to share it with others? Money won’t change this, you must face the risk of rejection.

Rejection is its own economy. And many great salespeople understand this. Build your wealth on a rejection economy.  Who can do this? Well, anybody who is willing to risk. People are often too limited by their interpretation of risk. Putting yourself out there in all the various forms can be as powerful as any investor or winning. In fact, you will often find that money won’t solve your problems. Eventually a business has to promote and present to risk rejection. Your ideas need the feedback. And that feedback forms the seed of a new economy that can build something amazing.

You may find it hard at times. Getting rejected can be brutal. It can empty your cup. When it does, regroup, take some time to get strong again and like a muscle, your ability to handle rejection and keep going will form a strength that will unlock potential you cannot imagine when you start out.

Action builds mindset. We always set goals based on elements that we have not achieved before. So in every goal there’s an element of uncertainty. There’s always doubt. Action builds traction. Initially your  wheels will be spinning. But action builds traction. Then traction build attraction.