Meet the Leaders
Chris Suarez is the co-founder of PLACE, a full-service real estate and technology platform that partners with the top 20% of agents and teams by helping expand their profitability, value proposition to the consumer, and grow their unique local brand, all without having to leave the brokerage where they are currently affiliated. PLACE launched in February of 2020 with 41 of the top producing teams across the US and Canada from a variety of brokerage brands. In 2020, PLACE closed over $2 billion in sales volume, helping more than 5,400 homeowners, resulting in $54 million of residential real estate revenue. In addition to PLACE, Chris also leads the Xperience Brokerage Network which includes five offices that in 2020 closed more than $3 billion in volume, approximately $84 million in revenue, and over 8200 units.
Chris is passionate about coaching and speaking and leads a number of coaching and consulting programs through Xperience Growth Coaching. You will also find Chris speaking at industry events across the globe.
Prior to PLACE, Chris founded and served as the CEO of Xperience Real Estate, Keller Williams’ #3 expansion organization. Chris has been recognized as an Inman Innovator, RISMedia Real Estate Newsmaker, and maintains a presence on the Real Trends "The Thousand". In addition to his real estate team, Chris owns and operates six Keller Williams franchise offices in the United States and is the Owner and Director of KW Costa Rica.
Chris’ personal mission is to build experiential lives through real estate. Chris lives this mission through travel and by creating lifetime experiences with his wife and two daughters.
Coach Carter believes coaching is more than a job or career, it’s a calling. When he has the honor and opportunity to help someone on their path to life-changing success, it’s confirmation that he’s where he’s meant to be.
He is the Director of Coaching for Xperience Growth Coaching & Consulting. Carter is responsible for leading the company’s programs, working directly with select coaching & consulting clients, online & in-person training and growing the coaches & consultants on the team.
Coach Carter is a Certified Professional Coach (CPC) & Energy Leadership Index Master Practitioner (ELI-MP) from the Institute for Professional Excellence in Coaching (iPEC). He is certified Master Practitioner of Neuro Linguistic Programming (NLP), Master Practitioner of Hypnotherapy and Master Practitioner of Mental and Emotional Release(R) from the Association of Integrated Psychology (AIP). He is currently completing his certification as a NLP Coach with Empowerment, Inc.
Prior to Xperience Growth, Carter was a Keller Williams MAPS Coach. In addition to coaching, Carter and his wife Kristen built their real estate sales team to a 7-figure business. Coach Carter spent nearly a decade early in his professional career in marketing & advertising. Carter worked with national brands like AT&T & BMW. Carter loves spending free time with his family: Kristen, their daughters Ellee & Grace, and the family dog Luby.
Sarita Dua is based in Portland, Oregon, and has been a real estate business owner/operator for 21 years, after 14 previous years in high tech sales and marketing. She manages a powerful team of agents and administrative staff that is focused on big results. She has an innovative approach to selling real estate that is strong with buyers, works her database for referrals, is a strong negotiator, and employs a unique combination of high tech and high touch. In 2023, Sarita and her team were ranked #12 in sales volume among medium-sized teams in the state of Oregon, according to Real Trends.
Sarita is a life-long learner who is constantly looking for ways to get better as a student and as a teacher. She is a business coach, industry speaker and trainer. Sarita is on the Zillow Agent Advisory Board, is actively involved with the Luxury division of her brokerage, and is a former member of the leadership team for Inman's Ambassadors. She co-hosts a bi-weekly webinar called Power Playbooks where she enjoys interviewing the top business owners in the real estate industry.
When she is not working, Sarita enjoys photography, spending time with her family, is an avid traveler, and loves NBA basketball. She is currently training for the NY Marathon this November (this will be her fifth full marathon). She holds a BS in Electrical Engineering from Kettering University, an MBA from Boston University, and an Executive MBA from MIT Sloan in May 2020 (with a double concentration in Business Analytics and Sustainability).